#01B1F2
#261E1A
#DF152C
#F7CC22

Color Scheme : New Direction Color

The 4 hues that make up the New Direction Color Color Scheme are Vivid Cerulean (#01B1F2), Raisin Black (#261E1A), Medium Candy Apple Red (#DF152C), and Deep Lemon (#F7CC22). The table below shows the colors' RGB and CMYK values as well as the nearest RAL and PANTONE® numbers. In addition to downloading color patterns, gradients, and palettes, clicking on a color chip allows you to explore hues, tints, and tones.

RGB, CMYK, Pantone, RAL, color names, and hex codes

Color Color Details
  • Name: Vivid Cerulean
  • Hex: #01B1F2
  • RGB: (1, 177, 242)
  • CMYK: (100, 27, 0, 5)
  • HSV: 196° 100% 95%
  • HSL: 196° 99% 48%
  • Pantone: 306 C
  • RAL: 5012
  • Name: Raisin Black
  • Hex: #261E1A
  • RGB: (38, 30, 26)
  • CMYK: (0, 21, 32, 85)
  • HSV: 20° 32% 15%
  • HSL: 20° 19% 13%
  • Pantone: Neutral Black C
  • RAL: 8022
  • Name: Medium Candy Apple Red
  • Hex: #DF152C
  • RGB: (223, 21, 44)
  • CMYK: (0, 91, 80, 13)
  • HSV: 353° 91% 87%
  • HSL: 353° 83% 48%
  • Pantone: 185 C
  • RAL: 3028
  • Name: Deep Lemon
  • Hex: #F7CC22
  • RGB: (247, 204, 34)
  • CMYK: (0, 17, 86, 3)
  • HSV: 48° 86% 97%
  • HSL: 48° 93% 55%
  • Pantone: 123 C
  • RAL: 1018